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Always close to nature.

We believe, if it's not beneficial to eat, it shouldn’t go into our balms. Our ingredients are never bleached, boiled, or rancid. We do not use heated vegetable or fruit seed oils commonly used in “natural” skin care as these are rancid additives.

No Additives Ever.

We vow to never add chemical emulsifiers, parabens, sulfates, or inedible essential oils. We only use organic oils. The Shwally Playmat is rigorously tested to the highest standard in Europe and the U.S. to ensure its safety. Our mats are free of heavy metal, BPA, lead, phthalate and formaldehyde. There is no PVC or EVA in our foam mats.

Never Wasteful.

Out of deep respect for animals and an extension of our primal lifestyle, we believe in using the whole cow. Our tallow comes only from grass-fed, happy, free-roaming American cows, who live long and calm lives. As a company standard, we only source from family-owned, humane-certified, sustainably-run farms.

The Right Playmat Material

TPU foam (Thermoplastic Polyurethane) is super soft and durable while also being free from all toxic elements. TPU is used in tubing, medical devices, sporting goods, cable, running shoes, wire, and other industrial products. It is the perfect replacement for PVC & EVA and get this - it is 100% non-toxic.


We believe nature gives you everything you need.

We believe a primal lifestyle is a healthy one.

We believe that just because you have a baby doesn’t mean you need to compromise style.