Our Story

Our Story

Family made. Science backed.

Who We Are

Shwally is family-founded, born from our shared passion for ancestral wellness, non-toxic home goods, and modern science to create products we trust for ourselves and our children. What began in our own home, making simple sketches, safe balms, and patterns for clothing, has grown into a mission to bring that same purity and elevation to others. Every Shwally product reflects what we want for the people we love most: non-toxic textiles, seed-oil free skincare, efficient products for our homes, and all are made only with materials we trust to protect, and restore. For us, Shwally isn’t just a product line, it’s an extension of our family’s commitment to health, tradition, and the generations to come.

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What We Do

At Shwally, we do a little bit of everything, all of which was born from need. We felt children's textiles were either not elevated (think out-dated baby aisles) or were full of toxins, both in homegoods and in skincare. After months of designing, formulating and making things for our own family, we decided to stand in the gap and Shwally was born! From our home goods to our formulas, we focus on uniting ancestral living with the most cutting-edge clinical ingredients for skincare and blending modern designs with functional pieces for babies and families alike.

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The 6 Essential Baby Products

Baby gear! Sometimes if feels like there's a mountain of things we need just to take care...

The Blog

How To: Methylene Blue Skincare

Use this text to describe products, share details on availability and style, or as a space to display recent reviews or FAQs.

How To: Methylene Blue

Why Choose Primal Skincare

Why did we go the primal route in skin care and why did we have to create it ourselves? First, a little background. Life, and biology...

The Blog

Methylene Blue: The Science-Backed Secret to Skin Repair

Explore how Methylene Blue fuels mitochondria, boosts collagen, and repairs skin at the cellular level.

The Blog

The Shwally Ethos

We believe what goes on your skin should be as safe as what goes in your body. That’s why our formulas are built on saturated, nutrient-rich fats and cutting-edge actives, never seed oils, fillers, or synthetic additives.

For hundreds of years, humans relied on tallow, olive, and avocado for skin health. Today, we bring that lineage forward with modern science, pairing ancestral fats with scientifically proven ingredients like Methylene Blue, Copper Peptides, and Vitamin C. The result is skincare that is pure, potent, and uncompromising.

Our Promise

Always seed-oil free
Paleo/primal aligned ingredients only
Safe for babies, breastfeeding, and sensitive skin
Never bleached, boiled, or oxidized
Free from chemical emulsifiers, parabens, and sulfates
Sourced from grass-fed, humanely raised American cattle and sustainable family farms

At Shwally, we honor the wisdom of nature and the rigor of science, creating skincare that restores, protects, and transforms for every skin type and every stage of life.

From Our Founders

Shwally was born from our shared life as husband and wife, parents, and partners in both family and vision. In our own home, we wanted home goods and skincare that was safe enough for our children, effective enough to truly function, and pure enough to honor both our bodies and the earth. What began as a family pursuit blending simple, time-honored ingredients into balms we could trust, grew into a mission to share all that Shwally is today.

For us, Shwally is an extension of our values: family first, integrity always, and a deep respect for both tradition and innovation. We believe in the wisdom of our ancestral and blending that with the needs of modern life. Every product at Shwally is a reflection of the love and responsibility we feel toward our family and now, toward yours.

We are especially proud that so many of our products are Made in the USA. Keeping our products close to home, as much as possible allows us to support family-owned farms, ensure uncompromising quality, and stand firmly behind every product we share with you. It’s more than a label, it’s a commitment to sustainability, integrity, and community.

Thank you for trusting us, for believing in this vision, and for joining the Shwally family. Together, we’re proving that conscious living can be inspired, beautiful, and functional.

With Gratitude,