{"title":"Balms","description":null,"products":[{"product_id":"shwally-kids-and-pregnancy-magnesium-balm","title":"Shwally Tallow \u0026 Magnesium Oil Cream + Methylene Blue Option 4Oz","description":"\u003cp data-start=\"289\" data-end=\"573\"\u003eMany of us are deficient in magnesium and it shows up physiologically as restless sleep, muscle cramps, fatigue, and stress. That’s why we created a soothing, nutrient-rich balm that delivers \u003cstrong data-start=\"465\" data-end=\"505\"\u003ehigh-potency Zechstein sea magnesium\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein a deeply nourishing base of grass-fed tallow and organic oils.\u003c\/p\u003e\n\u003cp data-start=\"575\" data-end=\"843\"\u003eUnlike harsh magnesium sprays that sting and leave skin sticky, this cream glides on\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esmooth\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehydrates\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edeeply, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eabsorbs\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003equickly. This is a founder favorite, a product used nightly on family's feet and belly to\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"760\" data-end=\"841\"\u003erestore magnesium stores, calm the nervous system, and support restful sleep.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1182\"\u003eWith\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"850\" data-end=\"899\"\u003e8,250 mg of pure magnesium chloride per ounce\u003c\/strong\u003e, this is one of the most concentrated topical magnesium creams available. And for those who want an added anti-aging boost while you sleep, we offer a version enhanced with\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1057\" data-end=\"1075\"\u003emethylene blue,\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003ea clinically studied antioxidant shown to increase collagen production and support mitochondrial energy.\u003c\/p\u003e","brand":"Shwally","offers":[{"title":"Regular \/ 4 Oz","offer_id":49675063394617,"sku":"3Y-CSQX-N9FW","price":32.0,"currency_code":"USD","in_stock":true},{"title":"Regular \/ 2 X 4 Oz","offer_id":50994145788217,"sku":"2X MAG","price":44.0,"currency_code":"USD","in_stock":true},{"title":"Add Methylene Blue \/ 4 Oz","offer_id":49675063427385,"sku":"MAGMB","price":54.0,"currency_code":"USD","in_stock":true},{"title":"Add Methylene Blue \/ 2 X 4 Oz","offer_id":50994145820985,"sku":"2 X MAGMB","price":74.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/MagnesiumBalmShwally.png?v=1764088466"},{"product_id":"shwally-baby-bootie-balm","title":"Shwally Tallow \u0026 Beeswax Baby Bootie, Lip \u0026 Nipple Balm 2OZ","description":"\u003cp data-start=\"293\" data-end=\"545\"\u003eA true all-in-one healing balm for baby and mama. Mass-produced ointments often contain seed oils, fragrances, or fillers, but ours is made only with four\u003cspan\u003e \u003c\/span\u003e\u003cem\u003epure\u003c\/em\u003e, edible ingredients: \u003cstrong data-start=\"469\" data-end=\"543\"\u003egrass-fed tallow, organic avocado oil, beeswax, and calendula flowers.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"547\" data-end=\"810\"\u003eThis nutrient-rich balm\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehydrates\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esoothes\u003c\/strong\u003e, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eprotects\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edelicate skin by matching its natural composition. From baby bottoms to chapped lips, dry patches, or nursing irritation\/chapping, it creates a breathable moisture barrier that calms redness and locks in hydration.\u003c\/p\u003e","brand":"Shwally","offers":[{"title":"Default Title","offer_id":32371042680879,"sku":"2V-P10J-ADTV","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/Shwallymama_babyBalm_1.png?v=1764088909"},{"product_id":"shwally-face-and-body-balm","title":"Shwally Tallow \u0026 Calendula Face \u0026 Body Balm","description":"\u003cp data-start=\"232\" data-end=\"549\"\u003eA true\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eall-in-one whole body skin protector\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003efor the whole family. With a robust, creamy texture that melts in your hand, this balm\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esoothes\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eprotects\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eeven the most sensitive, dry, or irritated skin. It’s our first line of defense when the weather turns cold or dry, when\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eskin needs extra care,\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eused daily by Mom, Dad, and Theo alike.\u003c\/p\u003e\n\u003cp data-start=\"551\" data-end=\"848\"\u003eMade with just\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003efive organic ingredients,\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003egrass-fed tallow, avocado oil, olive oil, beeswax, and calendula flowers, this balm is as safe as it is effective. Rich in natural vitamins\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eA, D, E, K, B12, omega-3s,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003echoline\u003c\/strong\u003e, it\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ehydrates\u003c\/strong\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eprotects\u003c\/strong\u003e, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003epromotes healing\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ein the\u003cspan\u003e \u003c\/span\u003e\u003cem\u003eprimal\u003c\/em\u003e\u003cspan\u003e \u003c\/span\u003eway.\u003c\/p\u003e","brand":"Shwally","offers":[{"title":"4 oz \/ Unscented","offer_id":32371229589551,"sku":"EY-QML9-9JMV","price":32.0,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ Organic Geranium Rose + Lavender","offer_id":32371229622319,"sku":"7A-P469-ZAS9","price":32.0,"currency_code":"USD","in_stock":true},{"title":"4 oz \/ Organic Vanilla + Neroli + Frankincense","offer_id":41278439620655,"sku":"FBA-FB-VAN","price":32.0,"currency_code":"USD","in_stock":true},{"title":"8 oz (2 x 4oz) \/ Unscented","offer_id":44673121648953,"sku":"FB-U-6-FBA","price":44.0,"currency_code":"USD","in_stock":true},{"title":"8 oz (2 x 4oz) \/ Organic Geranium Rose + Lavender","offer_id":44673121681721,"sku":"FB-GR-6-FBA","price":44.0,"currency_code":"USD","in_stock":true},{"title":"8 oz (2 x 4oz) \/ Organic Vanilla + Neroli + Frankincense","offer_id":44673121714489,"sku":"FB-VAN-6-FBA","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/face_bodybalm_4.png?v=1764089862"},{"product_id":"shwally-primal-beauty-squalane-face-balm","title":"Shwally Tallow \u0026 Squalane Noncomedogenic Face Balm","description":"\u003cp data-start=\"116\" data-end=\"414\"\u003eThis tallow-based face balm delivers deep hydration without ever clogging pores. Made with\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003e100% grass-fed tallow\u003c\/strong\u003e, infused with whole\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003ecalendula flowers\u003c\/strong\u003e, it’s enriched with lightweight\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003esqualane\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand organic\u003cstrong\u003e\u003cspan\u003e \u003c\/span\u003ejojoba oil,\u003cspan\u003e \u003c\/span\u003e\u003c\/strong\u003eboth of which are non-comedogenic oils that help balance, protect, and keep pores clear.\u003c\/p\u003e\n\u003cp data-start=\"416\" data-end=\"687\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eBecause these ingredients mirror your skin’s natural oils, this balm melts in effortlessly, leaving your face soft, smooth, and resilient with just four pure ingredients. Use it daily to nurture and restore balance.\u003c\/p\u003e","brand":"Shwally","offers":[{"title":"Unscented \/ 2 oz","offer_id":32513522335791,"sku":"faceu","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Unscented \/ 2 X 2 oz","offer_id":44396400607545,"sku":"faceu4","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Organic Lavender + Geranium Rose \/ 2 oz","offer_id":32513522368559,"sku":"facegr","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Organic Lavender + Geranium Rose \/ 2 X 2 oz","offer_id":44396400640313,"sku":"facegr4","price":42.0,"currency_code":"USD","in_stock":true},{"title":"Organic Vanilla + Frankincense \/ 2 oz","offer_id":43950468792633,"sku":"facevan","price":28.0,"currency_code":"USD","in_stock":true},{"title":"Organic Vanilla + Frankincense \/ 2 X 2 oz","offer_id":44396400673081,"sku":"facevan4","price":42.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/FaceSqualane.png?v=1764090008"},{"product_id":"new-baby-mama-bundle-everything-for-the-new-mama-at-25-off","title":"Baby Mama Bundle - Everything For A New Mama @ 25% Off","description":"\u003cdiv class=\"product__block product__description rte aos-animate\" data-aos=\"hero\" data-aos-anchor=\"#productTemplate--template--20833638514944__main\" data-aos-order=\"9\"\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eCaring for a new baby (and yourself!) should be simple, natural, and safe. That’s why we’ve combined \u003c\/span\u003e\u003cstrong data-start=\"256\" data-end=\"315\"\u003efive of our most loved unscented baby + mama essentials\u003c\/strong\u003e\u003cspan\u003e into one deluxe bundle—perfect for gifting or stocking your own nursery. Each product is crafted with \u003c\/span\u003e\u003cstrong data-start=\"418\" data-end=\"446\"\u003epure, gentle ingredients\u003c\/strong\u003e\u003cspan\u003e to support tender new skin and a mama’s healing journey. And the best part? You save \u003c\/span\u003e\u003cstrong data-start=\"532\" data-end=\"543\"\u003e25% off\u003c\/strong\u003e\u003cspan\u003e when you bundle.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Shwally","offers":[{"title":"Default Title","offer_id":32626714607663,"sku":"","price":59.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/Mamababybundlesmall.png?v=1764090687"},{"product_id":"shwally-tallow-honey-royal-jelly-face-balm-2oz-new","title":"Shwally Tallow, Honey \u0026 Royal Jelly Deluxe Face Cream + Rosita Cod Oil Option","description":"\u003cp data-start=\"170\" data-end=\"349\"\u003eA deeply restorative face balm made with nature’s most potent skin foods like \u003cstrong data-start=\"243\" data-end=\"320\"\u003eRosita cod liver oil (optional), grass-fed tallow, squalane, raw honey, royal jelly,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"325\" data-end=\"346\"\u003ecalendula flowers\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"170\" data-end=\"349\"\u003e\u003cstrong data-start=\"683\" data-end=\"698\"\u003eRoyal jelly\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003erenews,\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"707\" data-end=\"716\"\u003ehoney\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ehydrates, and\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"731\" data-end=\"744\"\u003ecalendula\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003esoothes inflamed skin. Each ingredient works in harmony to leave skin smooth, luminous, and truly nourished.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"681\"\u003e\u003cstrong data-start=\"351\" data-end=\"375\"\u003eRosita cod liver oil\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003edelivers bioavailable omega-3s, natural retinol, and vitamins\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"438\" data-end=\"449\"\u003eA and D\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eto deeply hydrate, repair, and brighten the skin from within. Paired with\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"524\" data-end=\"536\"\u003etallow’s\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003evitamins\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"546\" data-end=\"561\"\u003eA, D, E, K,\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"566\" data-end=\"573\"\u003eB12\u003c\/strong\u003e, this blend feeds the skin at a cellular level, strengthening the barrier and restoring its natural glow.\u003c\/p\u003e","brand":"Shwally","offers":[{"title":"Unscented \/ Without Rosita Oil","offer_id":41418825170991,"sku":"FBA-RG-U","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Unscented \/ With Rosita Oil","offer_id":50751060607289,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Organic Vanilla + Frankincense \/ Without Rosita Oil","offer_id":41418825203759,"sku":"0718347761194","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Organic Vanilla + Frankincense \/ With Rosita Oil","offer_id":50751060640057,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true},{"title":"Organic Lavender + Geranium Rose \/ Without Rosita Oil","offer_id":41418825236527,"sku":"0718347761187","price":59.0,"currency_code":"USD","in_stock":true},{"title":"Organic Lavender + Geranium Rose \/ With Rosita Oil","offer_id":50751060672825,"sku":null,"price":69.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/FaceRoyalJelly.png?v=1764090901"},{"product_id":"shwally-zinc-calendula-chamomile-baby-balm-2oz","title":"Shwally Zinc, Calendula \u0026 Chamomile Baby Booty Diaper Cream 2OZ","description":"\u003cp dir=\"ltr\"\u003e\u003cspan\u003eMeet the cream that’s changing diaper duty for good. \u003c\/span\u003e\u003cspan\u003eUnlike mass-produced creams packed with seed oils, fillers, and synthetic extras, our balm keeps things \u003c\/span\u003e\u003cstrong\u003esimple\u003c\/strong\u003e\u003cspan\u003e, \u003c\/span\u003e\u003cstrong\u003epure\u003c\/strong\u003e\u003cspan\u003e, and \u003c\/span\u003e\u003cstrong\u003eeffective\u003c\/strong\u003e\u003cspan\u003e. Baby Booty Cream base is \u003c\/span\u003e\u003cstrong\u003e100% grass-fed tallow\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003eavocado oil\u003c\/strong\u003e\u003cspan\u003e, chosen because they mirror the skin’s natural fats and deliver a surge of \u003c\/span\u003e\u003cstrong\u003eantioxidants\u003c\/strong\u003e\u003cspan\u003e and \u003c\/span\u003e\u003cstrong\u003evitamins\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eWe added zinc and beeswax for a \u003c\/span\u003e\u003cstrong\u003eprotective barrier\u003c\/strong\u003e\u003cspan\u003e, plus calendula and chamomile to \u003c\/span\u003e\u003cstrong\u003ecalm redness\u003c\/strong\u003e\u003cspan\u003e and keep baby bottoms soothed day after day. \u003c\/span\u003e\u003cspan\u003eWe find that diaper rashes disappear and stay gone with regular use, especially when paired with fresh air and a little sunshine.\u003c\/span\u003e\u003c\/p\u003e","brand":"Shwally","offers":[{"title":"Default Title","offer_id":44376911380793,"sku":"SHWALLY-BUTT-FBA","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0267\/6214\/9935\/files\/ShwallyBabyBalm.png?v=1764078560"},{"product_id":"shwally-tallow-methylene-blue-balm-with-coq10","title":"NEW Shwally Tallow \u0026 Methylene Blue Anti-Aging Face Cream","description":"\u003cp\u003eOur best-selling face balm combines old-world nourishment with cutting-edge science. 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